1.    The Kids - Although the kids naturally immunize themselves against obesity for life, they're really concentrated on getting strong on the pull up bar. All kids naturally want to be strong at everything because being strong is cool and being weak is un-cool. So the kids are in it to become strong and cool.

 

2.    The Parents - Parents whose kids are fortunate enough to learn to physically pull their own weight will simply avoid all the social, psychological, economic, and medical scars associated with childhood obesity. For everything else there's Mastercard.

 

3.    The Physical Educators/Teachers - Having the opportunity to help kids learn to enthusiastically tackle a difficult challenge and to fulfill their potential week after week, month after month, all year long is a huge payoff all by itself. But over and above that natural teaching reward, anyone who can show documented success at helping kids immunize themselves against obesity for life can legitimately claim to be a childhood obesity prevention expert, which even in the current economic climate should easily translate into job security or job opportunity depending on the individual teacher.

 

4.    The School and Community Culture - When they successfully cultivate a generation of strong, confident, resilient, and self-reliant kids, a school and a community itself will be more creative, more productive, and less inclined to attract gangs and drugs, both of which are heavily dependent on kids who lack self esteem (badly need friends) and who crave an escape from negative circumstances. Strong schools, neighborhoods, and communities are built on a foundation of strong and independent individual citizens - who were themselves once kids.

 

5.    The Local Business Community/Employers - Presuming they hire from the local pool, local employers will benefit tremendously by hiring people who are not obese. These employees will not only be more productive, but less susceptible to illness and injury (i.e. absence), so they'll also be less costly to insure.

 

6.    Educational Administrators - How many educational administrators in the nation can legitimately prove that their schools are winning the war against the nation's number one health threat? Not many. And that proof translates into great press, excellent job security, and future job opportunity.

 

7.   Local Sponsors - Local sponsors benefit from great press. That in turn translates into increased name recognition, sales, and an improved bottom line.